Decision Maker Response

Decision maker response this petition

We love and appreciate our dedicated American Girl fan community, and we take our role in listening and responding to your feedback very seriously. In recent months, many of you have shared your thoughts on how we can continue delivering the great products you’ve come to expect from us. We’ve heard you, and we will be implementing two changes as a result.

First, we will be reverting to the separate underwear design for all of our 18-inch dolls. Starting today, any dolls that are currently in production or any new dolls being developed will now come with removable underwear. Because there are dolls with permanent underwear already in the market, this will be a rolling change—meaning dolls that currently have the permanent underwear design will remain as is until the inventory is sold through.

However, if you currently own an American Girl doll with the permanent underwear and are disappointed with the design, we will do a one-time, free body exchange on the doll to create one with separate underwear and return the doll to you at no cost.

Second, we have made the decision to return to our iconic boutique box for our 18-inch dolls. Only the new 2017 contemporary characters, as well as some of our Truly Me dolls, will come in the current packaging until inventory is sold through. In addition, none of our 18-inch doll outfits will be sewn directly into packaging, with the exception of any existing inventory for our 2017 contemporary characters.

Thank you for caring enough to share your candid and heartfelt opinions with us, and we are sorry if we disappointed you in any way. Your feedback helps us deliver on our promise to create high-quality products, services, and experiences that nourish a girl’s spirit and help develop her strength of character.

Your Friends at American Girl

September 28, 2018


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Started this campaign 54 years ago

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